The Strategist Quiz (#474)

1. This Canadian-born company founder received a patent for an invention in the mid-1910s, after experiments at his Chicago boarding house that helped turn the commodity shippable. His brother too worked on the product and came out with an innovation when he used an iced rolling pin to flatten it. His invention, launched in 1950, introduced as __ De Luxe Process __. Name them.
    
2. In the 1996 Olympics, Michael Johnson took the gold in the 400m dash after finishing in 43.49 seconds and made history. He also helped a non-sponsor brand stage a coup and make history. Name the brand product Johnson used.
    
3. How did the ship SS Ancon make history in August 1914?
    
4. Name the first award in the world that is given to long copies written in the advertisement industry.
    
5. Personalised customer recognition technology imagined in Minority Report shown in the film's shopping mall and Gap store scenes is close to seeing reality. A patent was awarded to this company for "a system and method for creating a customised guest experience at an amusement park". Name it.
    
6. In the 1968 Olympics, this athlete created a record which no one has surpassed so far. He has become the ambassador for an alcoholic beverage brand in whose ad he is waiting patiently hoping a 2016 Olympian will beat his record, and if so, he wants to buy the champ a beer. Name the person and the brand.
    
7. With which brand are the following connected: Lucky Curve, Depression Thrift and Jackknife?
    
8. Which venture capital firm had supposedly set up an anti-Microsoft fund to help start-ups take on the software company in some of its markets?
    
9. Which global company runs programmes called Tatkal and Chai Cart in India?
    
10. Whose logo is this?
    
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: July 19 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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