The Strategist Quiz #610

The Strategist Quiz #610

1. After the American Revolutionary War, the British market for indigo disappeared, so planters in America needed a new product to grow on local plantations. The started growing something, when translated into English from its botanical name means "black seed". It came from the West Indies and was cultivated on the barrier islands of South Carolina and Georgia. Name it.

2. Name the company/brand that ran a "Saarathi" (Driver) campaign that senstised highway truck drivers about road safety, offered accident insurance and also a hair massage.

3. On the packaging of which product is the following line found "Bhaiyya shakkar mat dalna"? (Please don't add sugar)

4. The founder of which company is talking of a programme/practice called 996 which relates to employee working?

5. With which industry is the process of "conching" linked to?  Also name the person who invented this process. 

6. The following is the 2019 ranking of the top ten companies under ___: Coca Cola,McDonalds, Vodafone, KFC, IKEA, Burger King, Chevrolet, Pepsi, Nescafe and MasterCard. Fill in the blank.

7. What is the term used to describe the removal of a product feature in order to save money? For instance 34 years ago, removing one olive from the passenger meal tray saved American Airlines $40,000 per year. 

8. For which brand did the famous singer Talat Mehmood sing a jingle in the early 1950s?

9. This company's logo has undergone a subtle change recently. Its original logo was designed using __ Sans by Robin Nicholas, a font similar to seriffed Futura. Name the company.

10. Name the lady and her invention and also the brand that continues her legacy.

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries is April 23 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

There was one correct entriy to Quiz no. 609. The winner is Padma Chellappa from Chennai