The Strategist quiz #652

The Strategist quiz #652

1. Name the brand that has come out with a limited edition of its products and has created the campaign and branding around thepopular game “he/she loves me/loves me not”. 

2. This junior high school coach, who passed away recently, launched a plan in the early 80s at a Diner in a Day's Inn Hotel which turned out to become a multibillion-dollar company. Subsequently, its debauched practices led to the creation of a law in the US. Name the person and the law that was enacted 20 years after the the company was founded.

3. This European country was considered as the first to issue bank notes because its copper currency was not easy to handle. It has the world’s oldest functioning Central Bank. Name the country and the bank.

4. This British/American owned cruise liner company has four vessels that get their names from the four directions of the compass in Dutch. Why is it in the news recently?

5. When is this buzzword acronym PURE used in corporate HR or recruiting circles? Also expand it. 

6. Name the soft drink brand that offered an engagement ring made in a lab after boiling the clear soft drink down to its "most basic carbon form" and adding it to the diamond-growing process.

7. In the 1600s, this was a pill made from opium, saffron, and nutmeg. Subsequently pharma companies manufactured as a tincture. It is banned by most countries or is sold under strict regulations. Erstwhile Ranbaxy Labs also made this and got into trouble with the FDA. State its generic name.

8. "Smart logon ki hai priority" is the musical brand anthem recently launched by one of India's oldest brands. Name it.

9. Whose advertisement reads "Step on Earth" and what is its current distinction as a No.1 in the world?

10. Connect the logos and establish the distinction achieved by a brand. 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries is February 18 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

There were two correct entries to Quiz number 651. The winner is Jayashri Rajagopalan from Chennai