by Mack Collier
* Published by McGraw-Hill
* Price: $22
* It puts the marketing emphasis where it belongs - on
Also Read
by Drew Boyd and Jacob Goldenberg
* Published by Hachette India
* Price Rs 499
* With inside-the-box thinking, companies of any size can solve problems before they develop
SIMPLE: HOW TO CONQUER COMPLEXITY AND BRING CLARITY TO BUSINESS AND DAILY LIFE
by Alan Siegel and Irene Etzkorn
* Price Rs 499
* How to focus on the main product offering and resist the temptation to expand and complicate
LEADERSHIP CONVERSATIONS: CHALLENGING HIGH POTENTIAL MANAGERS TO BECOME GREAT LEADERS
by Alan S Berson and Richard G Stieglitz
* Published by Wiley
* Price $27.95
* How to engage in meaningful conversations with the team to produce innovative solutions
OWN THE FUTURE: 50 WAYS TO WIN FROM THE BOSTON CONSULTING GROUP
by Michael Deimler, Richard Lesser, David Rhodes, and Janmejaya Sinha
* Published by Wiley
* Price Rs 2,050
* Ten essential attributes of an outstanding organisation
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
