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COLLECTIVE GENIUS: THE ART AND PRACTICE OF LEADING INNOVATION

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Strategist Team New Delhi
Last Updated : Jun 09 2014 | 12:05 AM IST
COLLECTIVE GENIUS: THE ART AND PRACTICE OF LEADING INNOVATION
by Linda A. Hill, Greg Brandeau, Emily Truelove & Kent Lineback
* Published by Harvard Business Press
* Price: $28
* Why can some organisations innovate time and again, while most cannot?

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* How can marketers cultivate deep relationships that earn love and drive lasting success for their brands

A BIGGER PRIZE: WHY COMPETITION ISN'T EVERYTHING AND HOW WE DO BETTER
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* Published by Simon & Schuster
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* Competition often doesn't work and the best do not always rise to the top

THE FIRST MILE: A LAUNCH MANUAL FOR GETTING GREAT IDEAS INTO THE MARKET
by Scott D. Anthony
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* You have a great idea, now what? That first mile is often plagued by failure

THE GOOD STRUGGLE: RESPONSIBLE LEADERSHIP IN AN UNFORGIVING WORLD
by Joseph L Badaracco
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* Learn the evolving fundamentals of leadership in a contemporary world
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First Published: Jun 09 2014 | 12:05 AM IST

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