Betaout Chosen for Microsoft's 9th Startup Accelerator Programme

Betaout? , a customer intelligence and marketing automation? platform for e-commerce companies, has been selected for Microsoft's Startup Accelerator Programme.

Every year, this premium program selects 10-15 startups from the over 2,000 applications it receives.

The selected startups receive mentoring and guidance from some of the leading players in the startup ecosystem, without any equity ask. This year's batch of the program in Bangalore has the distinct theme of AI and data analytics.

As part of the Microsoft Accelerator programme, Betaout will be able to tap into subject matter experts, mentors, pilot programmes and marketing support from the Accelerator ecosystem. It will give Betaout the opportunity to connect with large enterprises for business opportunities. Betaout will also secure Azure credits which will help them reduce their technology costs.

"We are honored to be selected for the Microsoft Accelerator Program. The platform will provide us with the opportunity to work with established companies to pilot our products and technologies " said Ankit Maheshwari, Founder Betaout.

He further added,? " We have? never seen a company so focused on accelerating the future and actually making innovation happen, not merely talking about it. We will leverage this opportunity to establish further validation of our product offerings, and look to raise our first round of external funding by the end of the program."

The four-month-long program starts with a month long stint at the venue, followed by interactions virtually using technology. Betaout will also have the opportunity to tap into the accelerator alumni network, reaching out to previous participants of the program.

Betaout is a data analytics startup providing Ecommerce companies with an all-in-one marketing software. This ranges from analyzing visitors and building user personas to personalized multi-channel engagement.