BORN designs ecommerce site TataCLiQ

BORN, an award winning global company that combines creative design, content production and ecommerce services have announced that it was the firm behind the creative design for Tata Group's newly launched, multi-brand e-commerce marketplace (termed phygital) that will seamlessly blend online and in-store shopping experience for discerning customers.

The task was to engineer a UI design with standout aesthetics and an optimal user experience cutting across diverse categories like apparel, footwear and electronics in a way that brought the marketplace proposition alive yet not lose individual brand personality.

Mark Allardice, the chief creative officer of BORN which created the design and user experience of the new site to wide acclaim, said, "Tata CLiQ is now able to harness its customer data to provide an unrivalled shopping experience for its customers. The Tata CLiQ website has been designed to be intuitive and flexible to tailor its offer of a multiple brand marketplace bringing alive an authentic brand experience through dedicated and customized brand storefronts. The next phase of the site will offer an exclusive and first-hand luxury experience for a number of exclusive luxury brands for the first time in India."

Tata CLiQ's CEO, Ashutosh Pandey said, "BORN has been a great partner through this ever evolving journey and has given excellent shape and form to the vision that was Tata CLiQ. The core principles of efficiency, personalization, and joyous discovery experience of brands and the new phygital journey have been delivered through a host of intuitive features across the interface. The initial traction and feedback from customer journeys indicate that we are on the right path in providing a unique experience and we are looking forward to making it even better with real time learnings".

BORN's CEO Dilip Keshu said, "People buy Tata's products with the subliminal knowledge that they will get the very best. This site curates over 400+ authentic and exclusive Indian and International brands to the new digital economy in a way that engages millennials and baby boomers alike, and delivers an online 'Tata Experience', which over a 100 years has come to stand for high-quality products, trustworthy service and value."

BORN's APAC MD, Prakash Gurumoorthy said, "India is transforming fast and the tech savvy masses of our country are adopting ecommerce at a phenomenal rate. We have been privileged to do some of the best sites India has produced and winning the Tata CLiQ project was a feather in our cap."

BORN offers omni-channel solutions that combine creative design, content production and ecommerce services. It also offers digital marketing and maintenance and support services. The company operates in the US, Europe and Asia.