Coverfox.com launches commercial for awareness regarding insurance renewal

Coverfox.com, an online insurance portal launched a commercial on television (TVC) to sensitise bike owners about timely renewal of insurance and the ease that portal offers while purchasing the insurance policy online.

Conceptualised and executed by BBH India, the objective of the campaign is to convey that insurance can be bought in a quick and hassle free manner through Coverfox's portal in four minutes with almost no paperwork.

Targeting two wheeler owners specifically, the video is a satirical take on the perils of avoiding or procrastinating renewal of one's vehicle insurance.

"At Coverfox.com, we have simplified the bike insurance renewal process, where a customer can renew his bike insurance completely online, in under four minutes through our portal, that too without any paperwork. If the users can recognise that bike insurance can be purchased instantly, there would be less number of lapsed policy cases or procrastination. The campaign video tries to bring alive this process of ease, simplicity and speed in a different but complementing ways across in the TVC", said Jaimit Doshi, the Chief Marketing Officer of Coverfox.com

As per industry estimates, two-wheelers have a formidable presence on roads, constituting 70 percent of all vehicles in the country. Although vehicle insurance is mandatory in India, most of the two-wheeler owners ply on roads with lapsed insurance or no insurance, putting themselves and others at a risk.

"One of our key competitors in this category is consumer apathy. People just don't care enough, even though it is legally a requirement. We had to create work that demands attention, and importantly rewards attention. On Coverfox, we create work that continues to do just that. The initial results are very encouraging," added Arvind Krishnan, Managing Director, BBH India.