Facebook still 'most preferred' amidst surge of new social networks: Study

Image
ANI Johannesburg
Last Updated : Dec 31 2013 | 10:55 AM IST

From a bouquet of social networking sites, Facebook is reportedly the preferred network among Americans, a new study has revealed.

A Pew Research Center survey found that 73 percent of Americans over age 18 on the internet use at least one social network amounting to be about 63 percent of the total adult population.

According to News24, the researchers found that Facebook is the preferred network, used by 71 percent of online adults, or 57 percent of all American adults.

However, other platforms like Pinterest, LinkedIn and Twitter are making gains, as growing number of people are using multiple social networks.

It was found that 42 percent of internet users use two or more of the five most popular social networks.

Facebook use rose to 71 percent of online adults from 67 percent a year ago, while LinkedIn is used by 22 percent of online American adults, up from 20 percent a year earlier.

The researchers also found considerable overlap among the leading social networks as around 93 percent of Instagram users also used Facebook, as do 83 percent of LinkedIn members, while some 53 percent of Twitter users also use Instagram, and 53 percent of Instagram users use Twitter.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Dec 31 2013 | 10:45 AM IST

Next Story