The Duke and Duchess of Sussex, Prince Harry and Meghan Markle, have unfollowed every user on their official Instagram handle which goes by the name Sussexroyal.
And before any criticism or backlash comes following the move, it is better to know the reason behind it.
The royal couple on Wednesday shared a post on the picture and video sharing platform asking their followers to nominate 15 accounts that should be crowned with their follow later this month and the months ahead.
This move is aimed at highlighting those 15 accounts.
The post came accompanied with a picture which read, "Who is your force for change?"
"For the month of August we look to you for help. We want to know who YOUR Force for Change is.... Each month, we change the accounts we follow to highlight various causes, people or organisations doing amazing things for their communities and the world at large," they shared via their official handle.
In the post, the royals asked people to keep suggesting some names in the comment section.
"An account that inspires you to be and do better (or that simply makes you feel good), or the handle that brims with optimism for a brighter tomorrow," the message continued as it detailed what sort of accounts should be suggested.
"We will choose 15 accounts and follow them next Monday, as we spend the month of August acknowledging the Forces for Change in all of our lives," the post added.
The post seems in liaison with the theme of British Vogue's September "Forces of Change" issue, which had Markle as the guest editor.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
