Home, kitchen appliances virtual megastore adds new categories to existing portfolio

India's only dedicated e-megastore for home and kitchen appliances HomePunch.com has announced the launch of new categories to enhance customer engagement.

The three categories of dining and cookware, storage and organizer, and decor ideas will complement existing home comfort, breakfast and brunch, food preparation, cooking essentials, personal grooming and health care, to ensure customers have a one-stop experience at homepunch while purchasing essentials for home.

With over 500 brands and 25,000 products, HomePunch is associated with nearly all the household names such as Prestige, Hawkins, Wonderchef and Bajaj in consumer durables, including white and brown goods, and consumer electronics.

With the added categories, the HomePunch offerings include items on home furnishing, modern cooking and storage essentials, and dinner- and cookware.

"While firmly establishing our dominance in the home and kitchen appliances space, we felt there are other areas of household needs we can fulfill, too. We are a constantly evolving platform and our success lies in being able to give our consumers the best-in-class choice and personalised experience. With the festival season nearing, we felt the time was right to introduce something new at HomePunch.com," said HomePunch.com CEO, Sachin Goel.

"Consumers typically start thinking of adding to their homes during the time, renovating and changing the interior's design and decor, buying new products and replacing old with the new. With a diverse range of brands on offer, we are poised to repeat the ongoing HomePunch success with the new additions to our portfolio," added Sachin Goel.

HomePunch offers added facilities such as free home delivery, easy and free returns, cash-on-delivery and EMI or wallet payment options, assured quality and free installation. With a logistical reach to nearly 4,000 cities in the country, all products on HomePunch come with brand assurance and deliveries are done by authorized dealers only.

Thanks to a unique business model, customers can look forward to the best pricing on nearly all the products. To make the HomePunch experience a win-win situation across stakeholders, the portal has a robust data-analytics feature that allows various brands to access reports on their sales highlighting key regions for a better marketing strategy.