Hugh Jackman to launch range of sunblock products aimed at kids

Hugh Jackman's company Pure Growth Group is launching sunscreen range for kids.

The 46-year-old actor, who was diagnosed with skin cancer in 2013, is the co-founder and executive director of New York-based company Pure Growth Group that is responsible for the new sun-protection product Pure Sun Defense, Contactmusic reported.

Pure Sun Defense, which will be available at WalMart and Target costing 5.98 dollars, is aimed at children aged 12 years and below and is cross-branded with characters from movie franchises like Frozen, Avengers, Spider-Man and Despicable Me.

The 'Wolverine' star cited studies that show that children under the age of ten who do not use sunscreen are 50 percent more likely to develop skin cancer when they're adults than those who do.