IBM to help Manthan Broadband transform customer experience

IBM today announced a strategic ten-year deal with Manthan Broadband Services Pvt. Ltd., a leading cable multi system operator (MSO) in Eastern India, serving more than three million households in West Bengal, Orissa, Jharkhand, Meghalaya and Assam.

IBM will provide a customized subscriber management solution for Manthan which includes IT infrastructure and subscriber support capabilities in an effort to increase revenue potential and improve the company's customer experience.

This will also set the foundation for leveraging IBM's Big Data and analytics capabilities to help Manthan effectively create advertisements based on the digital personalities of subscribers.

"We were looking for a provider to support us with technology and also strategic business insights to help in deploying the right processes and systems for increased customer loyalty and revenue growth," said Gurmeet Singh, Director, Manthan Broadband Services Pvt. Ltd.

He added: "IBM's understanding of business transformation, the customer experience as well as the future of media and entertainment in India has immensely helped us in crafting our strategies for achieving new business heights."

Manthan is in the midst of making substantial investments to upgrade its network and set-top boxes to meet new government digitization standards to transform and modernize the media and entertainment industry in India.

This engagement will complement these efforts by allowing Manthan customers to tailor their services by subscribing to cable channels of their choice and only paying for these selections versus limited pre-packaged options.

IBM will build, implement and manage the solution using a mix of custom technology using IBM technologies and packaged tools. The scope of the project includes integrating data from billing, customer relationship management as well as multiple conditional access and backend systems across the organization.

IBM will also provide the necessary infrastructure technology and support including servers, storage, networks, security and data center hosting services.