Idea launches 'Internet for All' initiative

India's third largest national mobile operator Idea Cellular announced an 'Internet for All' program that empowers all the Idea prepaid consumers and retailers to give one month of free Internet access to Internet non-users.

The Aditya Birla Group company further personalizes this service by sending periodic information on how to use free data to the non-data user and providing various ways to latch onto the internet.

The notifications are also sent to the initiator on the progress of internet usage made by the person nominated by them. As a small token of gratitude, Idea credits 100MB of data to the initiator's account.

"Internet adoption today is being shaped predominantly through the use of mobile telephony. However, currently only 25 percent of India's population are connected to the internet. Accelerating mobile internet adoption is huge task and requires larger participation. Our 'Internet for All' initiative will encourage the uninitiated to learn more about the internet as a tool for education, banking, shopping, and entertainment, while gaining access to a world of opportunity that the internet opens for us all," said Chief Marketing Officer Idea Cellular, Sashi Shankar.

"We believe that internet adoption can be accelerated at the grass-root level if existing internet users introduce their un-connected friends and family to adopt the service, thereby transforming their lives," added Sashi Shankar.

With pan India 2G operations and 3G and 4G services in 17 telecom circles, Idea has the capability to provide mobile broadband to nearly 880 million Indians. Demonstrating its commitment to connect the unconnected a reality, Idea will continue to work towards connecting the next billion and making them a part of the digital world.