'Idea Money' launches new app for faster, smoother customer experience

With a focus on catalyzing digital transactions in line with the government's vision of a cashless economy, to enable mobile users transact securely and conveniently, Idea Cellular has redesigned the Idea Money app for both Android and iOS users.

The new app can be used by both, Idea users as well as non-users, on their smartphones. The retailer interface of the app enables retailers to pull payments from feature phone users through a USSD based transaction.

Based on research and user feedback the new and improved Idea Money app comes with a visually appealing interface and added benefits that provide a smoother and friction free navigation experience, giving users easier discoverability and navigation access. The app also features exciting and innovative iconography, theme, and design, along with the following unique features:

-Request Money and Split Bill Features: this feature will enable users to share money or expenses with friends and family in a more convenient and effortless manner.

-Standing Instructions Feature: will also allow Idea users to conduct cyclical payments such as payments of Idea postpaid bills or prepaid recharges without any hassle. This can be done by setting a one-time instruction for conducting the transaction in the required cycle.

The Idea Money app also offers users the benefit of donating money to their favorite charities with a single click.

Currently 10 charitable organizations can be reached out through the app, including Concern India Foundation, CRY, Give India, HelpAge India, PETA and Shree Siddhivinayak Temple Trust.

"Our new and improved Idea Money App features a vibrant interface which caters to the digitally savvy users, who have in the wake of the demonetization drive, started using payment wallets more frequently. Based on our research and user feedback, we have redesigned the app to be more visually appealing, as well as added a number of new and useful features that will make cashless transactions more secure, accessible and convenient for users," said CEO (Designate) Aditya Birla Idea Payments Bank, Sudhakar Ramasubramanian.

"We are committed towards continuously innovating and building new product propositions that work for our partner's and customer's benefit," added Ramasubramanian.

Idea Money has witnessed a huge upsurge both in volumes and usage values, post demonetisation and has almost reached 1 million downloads on the Android platform. There has also been an increase in load money on the wallet through Debit card, Credit card and Internet Banking.

Idea Money is redefining cashless transactions through its unique features that include the recently announced Retailer Assisted Model (RAM) and the availability of USSD based transactions.

RAM enables retailers to pull payments and conduct transactions via Idea Money while the USSD feature enables customers without a smartphone to conduct cashless transactions, via an SMS based platform for feature phones.