Private lender IndusInd Bank on Tuesday announced a pilot program with WhatsApp enterprise solution in India to communicate with its customers.
The integration with WhatsApp will allow IndusInd Bank to start appearing as a verified account when it communicates with its customers. The initial test phase will allow the bank to communicate important transaction alerts to the customers on WhatsApp.
It also allows two-way communication with replies to customer messages and provides basic banking services like checking balance, mini statement, checking reward points as well as updation of Aadhaar through WhatsApp.
The messaging on WhatsApp is being rolled out to customers in phases; however, customers can save the official WhatsApp number of the bank and initiate conversation.
"As a bank which strongly believes in reaching out to the customers on their preferred channel, we are proud to introduce a way to connect with our customers on WhatsApp. This builds on our presence of our 'On-the-Go' social banking service. We will be working with WhatsApp closely to bring more and more services to our retail and business clients, post this pilot phase," said Ritesh Raj Saxena, Head Savings, Digital and Payments, IndusInd Bank.
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