Jaitley lauds AIR for launching Vividh Bharti channel on FM

Union Information and Broadcasting Minister Arun Jaitley on Tuesday lauded All India Radio (AIR) for introducing the FM module on the Vividh Bharti channel, saying the initiative would enhance transmission and reception quality, while creating predominant landmarks in the minds of the listeners.

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"Technological advancement and availability on FM Mode would make Vividh Bharati and other channels of AIR available on mobile phones, car stereos and internet. This initiative would also mainstream the platform with audiences proactively offering them different program segments and keeping pace with contemporary themes on the entertainment segment," Jaitley said while inaugurating the Vividh Bharati FM service at the New Broadcasting House in AIR.

"While the programming had witnessed qualitative improvement, the extension of this platform from New Delhi on the FM stream would further enhance the quality of transmission and sound reception. Vividh Bharati as a platform had created landmarks which remain predominant in the minds of the listeners," he added.

Reiterating the historical role played by Vividh Bharati channel in the broadcast of entertainment programs, the Minister said that the different programs had left a deep imprint on the minds of the listeners since it began in 1957.

Jaitley also recalled some of the prominent programs that had been successfully broadcast since the last several decades. The Minister mentioned 'Bhule Bisre Geet, Hawa Mahal, Jaimala for the Army personnel, Sangeet Sarita and Youth Express.'

Minister of State for Information and Broadcasting Rajyavardhan Singh Rathore, Prasar Bharti chairman A. Surya Prakash and Prasar Bharti CEO Jawhar Sircar were also present at the event.