A community of gender equality activists have launched a petition to ask LEGO to include girl pieces, which is a rarity among company's products.
The campaign has highlighted the Female Minifigure Set - includes 13 female characters, including a paleontologist, astronomer, robotics engineer and chemist - a submission for LEGO's public contest, CUUSOO, the New York Daily News reported.
CUUSOO allows creative people to submit concepts that they would like to as real LEGOs and if a project achieves 10,000 supporters, the company will consider manufacturing it.
Melissa Wardy, the mum of two young LEGO fans, drafted a petition asking LEGO to manufacture the all-female set in its entirety.
The petition received more than 11,000 supporters as of Friday afternoon.
According to a SPARK analysis, female characters account for just 16 percent of all LEGO figures.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app