Manohar Parrikar launches farmer engagement app 'Jai Kisaan'

Goa Chief Minister Manohar Parrikar on Wednesday launched the Jai Kisaan App, a farmer engagement app packed with features and functions to fulfill the needs of the farmers community in India.

The Jai Kisan app is a one-stop solution on agricultural information and cultivation, covering crop nutrition, protection, seeds, and diagnostic services.

Such services include soil testing and customized information wherein farmers will have access to fertilizer recommendations on the basis of crop and target yields.

"The (Jai Kisaan) app will not only give the farmers database but also help them with the various initiatives of the government such as the health cards," said Parrikar.

Other benefits of the application include access to commodity market prices and a five day weather forecast, to assist the farmer in making critical decisions related to his farm income.

With the intent to become the one-stop resource for the rural household, the Jai Kisaan app has set a target of 10,000 user base by the end of March 2018.

The Chief Minister on the launch also called on the companies to implement best practices and sustainable solutions and said that companies should ensure responsibility, accountability and duty for the sake of inclusive growth and development for the farmers.

"I see the Jai Kisaan App as an integrating medium for the largest community in India. It is a free-of-cost service extended to the agricultural community and will provide relevant information on best practices, products, services and technology, in non-agricultural domains too," said Chairman Saroj Kumar Poddar Adventz Group said.

Jai Kisaan App is a mobile solution from Adventz Group, a conglomerate of agriculture, engineering and infrastructure, real estate, consumer durables and services companies.