Max Life Insurance leads the industry with most loyal customer base

Max Life Insurance, one of the leading life insurance companies in India, has been ranked one in the independent survey on customer loyalty conducted by Kantar IMRB.

The survey reveals that 77% of the customers are loyal to the company. Max life has jumped from 6th position last year to be the leader amongst 13 leading life insurance companies including LIC, that were tracked in the survey this year.

The data for the survey was collected during the first quarter of 2018, with over 7,000 customers across 15 cities. Insurance India is an independent customer loyalty survey, conducted by Kantar IMRB annually since 2012 and is currently in its 7th edition.

It is considered to be one of the most trusted, unbiased and credible surveys to measure the customer loyalty in the life insurance space.

"It is indeed a proud moment for us. The recognition from an independent survey strengthens our commitment to raising the bar when it comes to customer experience. Customer centricity lies at the core of Max Life's values and it has been our constant endeavour to think customer first in whatever we do. Our claims paid ratio of 98.26% and grievance incidence rate of 93 per 10,000 policies for FY18, a reduction from 172 per 10,000 policies in FY17, are proofs of our commitment in this direction," said senior director and chief operations officer, Max Life Insurance, V. Viswanand.

"Insurance India 2018, reveals clearly that private insurance brands are here to stay. Our report also reveals Max Life's leadership in customer loyalty, and customer feedback from the report highlights the positive influence of the agents of Max Life Insurance, in ensuring its leadership position, by outperforming the industry average on important parameters, such as constantly staying in touch with customers and providing policy updates. The achievement is a testimony to Max Life's endeavor to continue being a customer centric organization," said Praveen Nijhara, Senior Executive Director, Kantar IMRB & Head, Stakeholder and CX Business.

Some of the key parameters on which customers have rated Max Life Insurance high in the survey are:

Company which treats its customers fairly

Company that delivers on its promises to customers

It is easy to get in touch with the company and its agents

Company which is transparent in its dealings

Company that uses technology to make life easier

Innovative in introducing new and relevant services

The survey has also helped gather insightful details about customers' expectations from their life insurers which will immensely help the insurance sector to come up with more customer friendly products and improved service experience.