A new 'Tweeting Bra' has been designed to send breast exam reminder each time it is unhooked, to promote breast cancer awareness in Greece.
The social undergarment designed by 'OgilvyOne Athens', which is a part of Nestle Fitness' campaign, is being worn by Greek celebrity Maria Bacodimou and the bra will automatically tweet every time she unclasps it, the New York Daily News reported.
The bra will tweet to her nearly 149,000 followers in Greek, reminding them to perform breast self-exams, every time she unhooks it.
The campaign's website also includes information about performing these self-exams, which should be done once a month.
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