P & G Health partners with PHFI to implement Digital Health Project at Goa under its 'SEHAT' CSR Program

Procter & Gamble Health Limited (formerly known as Merck Limited) today announced its partnership with the Public Health Foundation of India (PHFI) to implement a digital health project in the state of Goa under its corporate social responsibility (CSR) program 'SEHAT'.

"The uniqueness of this project is the coming together of diverse partners who are pooling in their resources and expertise to make a sustainable difference to public health in the state," said Milind Thatte - Managing Director, Procter & Gamble Health Limited, while speaking about the program.

"Funded by P & G Health, the project will be implemented by PHFI in partnership with the Directorate of Health Services, Goa and Department of Women and Child Development, Goa and comprises the deployment of PHFI's 'SwasthyaSahayak' digital device at 30 'Health and Wellness Centers' to improve delivery of reproductive and maternal health services," added Thatte.

The project was launched at an event at Goa by Smriti Irani (Union Minister of Women and Child Development, and Textiles), Dr Pramod Sawant (Chief Minister of Goa), Vishwajit P Rane (Minister of State for Health, Women and Child Development, Skill Development, Industries, Trade and Commerce and Law and Judiciary), Dr K Srinath Reddy (President - Public Health Foundation of India) and Milind Thatte (Managing Director - Procter & Gamble Health Limited).

"We are very excited to be working with P & G Health and PHFI to deploy this innovative program at 'Health & Wellness Centres' across Goa. Using the portable 'SwasthyaSahayak' device, frontline health workers and Anganwadi workers will be able to digitize health information of families, conduct diagnostic tests for early detection of deficiencies, identify high-risk pregnancy cases for timely referrals, and help promote healthy lifestyles that benefit both mother and child," said Vishwajit P Rane (Minister of State for Health, Women and Child Development, Industries, Skill Development, Trade and Commerce and Law and Judiciary).

"Our teams at the Directorate of Health Services, and Department of Women & Child Development will be working together to extend all required support to PHFI to ensure effective project execution and impact," added Pane.

"The Government of Goa's initiative to improve maternal and child health at the primary level by the introduction of point of care systems at Health and Wellness Centres is a welcome initiative," said Dr K Srinath Reddy, President, PHFI, while speaking about the 'SwasthyaSahayak' device.

"Technology-enabled frontline health workers- most of them women- can transform primary health services and contribute to accelerated reductions in maternal and child mortality. SwasthyaSahayak provides point of care diagnostic services with decision support systems to assist frontline health workers to advance community-based healthcare in a vital area of India's human development," added Reddy.

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