Payback partners with Ezeego1.com to expand offerings into online travel

Multi-brand loyalty program Payback on Thursday announced its strategic partnership with online travel company, Ezeego1.com to expand its offerings into online travel category.

This is a critical addition to Payback's partner network enabling real-time enrollment and redemption of loyalty points by customers booking through Ezeego1.

Both companies have a customer first approach and this partnership further solidifies the opportunity to provide a rewarding experience to the customers.

Under this partnership, Payback's 110 million members will be able to use their Payback Points when making flight, hotel and holiday bookings on Ezeego1.com.

In addition, they will also be able to earn two Payback points for every Rs. 100 spent on the same transaction done on Ezeego1.com with real time enrolment and registration.

The partnership is aimed at driving loyalty and stickiness at the Ezeego1 travel domain by offering members a chance to earn points on their spends as well create a rewarding experience for them through redemption opportunities.

"We are pleased to announce this new partnership with Ezeego1.com that can provide varied travel product choices to our members and an opportunity to create more rewarding experiences," said CEO Payback India, Gautam Kaushik.

"Our partnership with Payback reiterates our commitment in providing customers best travel products as well as value-added benefits through reward points that can be redeemed on Ezeego1 for travel services around the world, from airlines to car rentals, hotels and cruises," said CEO and director, Ezeego1, Neelu Singh.