Swapna Barman gets customised six-toed footwear

Image
ANI Others
Last Updated : Mar 08 2019 | 3:30 PM IST

Asian Games 2018 gold medallist Swapna Burman, who had been battling pain by squeezing her six-toes into regular shoes, finally received customised footwear by Adidas on Friday.

Adidas took notice of Swapna and decided to go an extra mile to put an end to her struggle of finding the right shoes. The sportswear manufacturer took the heptathlete to their Athlete Services Lab in Herzogenaurach, Germany for a detailed footwear analysis.

Since the visit, the Adidas specialists worked extensively on multiple prototypes and subsequent feedback from Swapna to arrive at a long-term solution for the six-toed athlete from Jalpaiguri.

The brand has been pushing boundaries on the technological front and bringing innovative solutions to help elevate the performances of athletes. After launching their 4D technology (3D printed) in recent years and introducing new offerings under the industry defining cushioning technology boost, this was a challenge of a different kind for Adidas team to address.

Now having helped Swapna with customised pairs for all seven disciplines of Heptathlon, Adidas hopes she can progress further in her performances without any additional barriers and suffering due to her footwear needs.

On receiving her new shoes, the heptathlete said, "I am so excited to finally have these pairs. I have already started training in these and I know from here on I can focus entirely on improving my performances without worrying about any pain. The journey from here should get easier. I would like to thank the Adidas team in India and at the Athlete Services Lab for helping me with this solution - I never dreamt in the past that I would have such unique pairs customised to my feet. I shall continue to work hard and keep moving towards my goal of winning honours for the country."

Adidas signed Swapna after her success at the Asian Games in a bid to support her in her journey to become an even more successful athlete on the global stage. In the past, the Adidas Athlete Services lab has hosted the likes of Sachin Tendulkar and Rohit Sharma who were provided with customised footwear to avoid injury concerns and enhance help with their performances.

Apart from Swapna, Adidas recently signed athletes Hima Das and Nikhat Zareen amongst others to use sports as a catalyst to bring positive change both on and off the sporting track for India's talented youth.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 08 2019 | 2:55 PM IST

Next Story