Popular food delivery platform, Swiggy, announced that it is testing a WhatsApp-based enterprise solution to provide its consumers with real-time updates on all orders.
Swiggy will appear in WhatsApp chat interfaces on consumers' smartphones and will keep them abreast of their order status in real-time, providing a more seamless communications system.
However, the company said consumers have the option to opt out of the WhatsApp services at any point in time by just replying with 'STOP' to Swiggy's WhatsApp chats.
On the other hand, Swiggy will continue providing SMS updates to consumers who are not on the messaging platform.
With this new integration, Swiggy aims to further enhance utility and convenience for its consumers.
This service is already available for a few users and will be rolled out to all users in the following weeks.
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