'The Vault' opens for 'Save Mom', a maternity healthcare start-up

While winters might slowly be settling in, the fire of entrepreneurship blazes strong at 'The Vault', an Indian reality TV show.

The ninth episode saw 'Save Mom', a maternity healthcare start-up, secure investment worth Rs. 30 lakh in exchange of 26 percent equity.

The venture, which has developed a wearable digital health echo system for pregnant women, received the funding from Sudip Bandyopadhyay, Group Chairman, Inditrade Capital and Rahul Singh, Founder & CEO - 'The Beer Cafe'.

"Within a short period of time, 'The Vault' has carved its own niche by unlocking new horizons for budding entrepreneurs in India. We have witnessed the entrepreneurial vigour on the show increase with every successive episode, as more and more innovative and fascinating business ideas are given the support they need to grow and succeed," said Jatin Goel, Creator of 'The Vault'.

"We eagerly look forward to empowering more such promising start-ups from across the country, as we provide them with the perfect platform to pitch their business models and get a chance to secure investments," he added.

Brainchild of Senthil Kumar and Divya Krishnan, 'Save Mom' is a B2B start-up that offers smart wearables for pregnant woman.

Boasting aesthetic bead-like design, the wearable device monitors sleep cycles, heartbeat, basal metabolic rate, and glucose rate. It also has a reminder for taking medicine and calculates the body's requirement of iron.

The smart wearable operates on a cloud-enabled monitoring system and has 10 months of battery life.

The latest episode also had Rooter, an interactive platform for sports enthusiasts which is also backed and invested in by Bollywood star Boman Irani, making its business pitch in front of the Vault Keepers.

'The Vault' is one-of-its-kind platform in India, which gives aspiring entrepreneurs from around the country a unique opportunity to pitch their business ideas to a panel of investors on television and persuade them to invest money in their ventures.

The objective of the show is to give television exposure to innovative business ideas, highlighting what goes on behind closed doors during an entrepreneur-investor funding pitch.

'The Vault' is widely hailed one-of-its-kind platform that promotes entrepreneurship in India.

The platform has channeled investments of more than seven crore to the start-ups featured on the show.

The featured start-ups are further subjected to due diligence over a period of three to four months for comprehensive business process evaluation, post which the investment is approved by the investors.

Open to emerging start-ups, SMEs, the student community as well as household and rural ventures, The Vault will showcase some of the most innovative, creative and ambitious ideas from across the nation.

The investors - tough, self-made entrepreneurs themselves - will then select the best business ideas and products that India has to offer to put their hard-earned money in, as all the emotions and the drama get captured on camera.