Tri-colour doormat row: Amazon writes apology letter to Swaraj

The online shopping giant Amazon on Thursday apologised to the External Affairs Minister Sushma Swaraj for hurting the patriotic sentiments of the people by selling a doormats printed with the Indian flag.

"In response to EAM @SushmaSwaraj's tweet, @amazon writes to her, expresses regret at hurting Indian sensibilities, pulls offending item," MEA spokesperson Vikas Swarup said in a tweet.

Swaraj fumed on social media after discovering how Amazon sells doormats printed with the Indian flag upon it.

In a strict warning to the e-commerce giant, Swaraj said that the sale of such products should be repealed at the earliest. She also instructed Amazon to tender an apology for featuring products which humiliate India on their site.

Sending a warning to Amazon India officials, Swaraj said that the visas of the company personnel would not be approved if her warning remains ignored.

According to State Emblem of India (Prohibition of Improper Use) Act, 2005, the use of national emblem "for the purpose of any trade, business, calling or profession or in the title of any patent, or in any trade mark or design" is punishable offence.

In a series of tweets she said, "Indian High Commission in Canada: This is unacceptable. Please take this up with Amazon at the highest level."

"Amazon must tender unconditional apology. They must withdraw all products insulting our national flag immediately. If this is not done forthwith, we will not grant Indian Visa to any Amazon official. We will also rescind the Visas issued earlier," she added.

Two vendors, namely Mayers Flag Doormats and XLYL, have been selling Indian flag themed doormats.

However, the product ticked off many as it was 'disrespectful' and violates various laws of the Flag Code of India.

A petition has been filed with Change.org, which called for the product's removal since it hurt the sentiments of over one billion Indians.