Vineet Sethi appointed CMO, NiYO Solutions

NiYO Solutions Inc., a new-age digital banking solution for the salaried employees, announced the appointment of Vineet Sethi as the company's new Chief Marketing Officer.

In this new role, Vineet will be responsible for driving NiYO's marketing efforts and establishing the brand's leadership in the payroll and benefits sector.

Vineet began his career as a Sales Manager at ICICI Bank and has spent 12 years at Standard Chartered Bank, handling various roles in sales. He was the Executive Director Head - Employee Banking in his last two years at the bank after which he began his own startup, The Bag Talk- an e-commerce platform for bags.

In his role at NiYO, Vineet will develop a roadmap for the company to reach the unorganised workforce, for them to be included in the traditional banking system.

"It is our great pleasure to welcome Vineet onboard the NiYO team. Vineet has been a great friend and colleague during our time at Standard Chartered. We believe that Vineet's expertise and experience as a banker will prove to be a great asset for NiYO. We strongly believe in hiring go-getters and problem-solvers. Vineet joins the team in a senior management position and he is sure to inspire and guide the team in the right direction, " said Vinay Bagri, CEO, and Co-founder, NiYO.

The company, which raised USD 13.2 million in Series A this year, is currently expanding its footprint across India, particularly in the industrial belts around major cities.