Voonik acquires styling, personalization app Dekkoh

India's leading personalization focused fashion marketplace Voonik has announced the acquisition of Dekkoh. Over the last few months, the company has acqui-hired Zohraa, Picksilk, Styl, TrialKart and Getsy.

Dekkoh was founded by Aditya Chalsani and Varun Mathew, as a fashion discovery platform that allows users to chat one-on-one with their own personal stylist and buy clothing and accessories that suit them. It connects stylist community of more than 200 stylists to consumers seeking fashion advice and also have a rule based chat bot technology.

"Voonik is built around personalised fashion, to provide every customer a solution and opportunity to be fashionable every day. Personalization is what has set us miles ahead of competition. Dekkoh platform is doing the same through an engaged community of stylists and a highly data driven profiling and chat-bots," said Voonik CEO and Co-Founder, Sujayath Ali.

"We will use their expertise in further strengthening our personalization engine. There is a great synergy between the Voonik and Dekkoh platforms and we are happy to onboard a talented team," added Ali.

"We believe personalization is the future of online fashion. Voonik is the ideal platform that will help us scale up our offering to 15 million customers across the country," said Co-founder of Dekkho, Aditya Chalasani.