What men look in women and vice-e-versa while partner-hunting

A new research has found that men look for women who are attractive while women go for men who have money in their bank when it comes to choosing a mate.

Montreal's Concordia University's Marketing Professor Gad Saad and Professor Tripat Gill from Toronto's Wilfrid Laurier University came to this conclusion after interviewing hundreds of men and women.

Explaining why women go for men with hefty pockets, the duo said that choosing someone who might be a poor provider or an unloving father would have serious consequences for a woman and her offspring.

Despite the varying views on how their potential partners should be, both the sexes agreed kindness and intelligence were desired traits.

The research is published in the journal Evolution and Human Behaviour.