YouTube launches 'bright and playful' app for kids that features 'parental controls' too

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Finally heeding to parents' demands, YouTube has reportedly released an app for kids.

It is touted to be "the first Google product built from the ground up with little ones in mind" and is available for Android and iOS users, The Verge reported.

It offers a curated selection of videos appropriate for young viewers and features a "bright and playful design" meant to grab the attention of kids.

YouTube for Kids has four sections: shows, music, learning, and explore.

The collection of videos comprise a pretty extensive vault of popular children's content from Reading Rainbow, DreamWorks TV, Jim Henson TV, Mother Goose Club, Talking Tom and Friends, and others.

Also, it comes with a number of parental controls such as, a timer to set viewing limits, sound options at your disposal to cut off music or sound effects. It is also possible to disable the Search function, a move that can limit your kids programming options to what's on the app's home screen.

YouTube said that it was "just getting started" with the app and invited parents to send in feedback.