Aston Martin has confirmed that it will widen its model range for markets outside of Europe such as China and Middle East. The decision has come after the company received a conditional offer of an exceptional regional growth fund from the UK Government of up to the 6.9 million euros on investments in new products from Aston Martin. The British luxury brand will start working on the new models this year and one of the models may include a SUV based on the DBX Concept that was unveiled at the 2015 Geneva Motor Show.
The probability of an Aston Martin SUV for production is not surprising as other ultra luxury carmakers like Rolls-Royce and Bentley have also confirmed about their own SUV models. Aston Martin’s SUV will, without a doubt, have a captivating design and we can expect a thundering V12 to power it, apart from a hybrid version. Other models could include luxury sedans much like the Aston Martin Lagonda.
Commenting on this news, Aston Martin CEO, Dr Andy Palmer said: "Expanding our product range to enable a greater reach into export markets is an essential part of our Second Century business plan. Having this support from the Government to help execute the plan is a meaningful vote of confidence in the future of the company.”
Considering that the new models are for the China and Middle East markets, we can say that the cars will be fitted with uber luxury features and be spacious as well. Watch this space for more information.
Source : CarDekho
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
