Prime Focus Technologies signs strategic deal with UK's Channel 4

For managing media processing and centralised content operations

Prime Focus Technologies, subsidiary of Prime Focus, has signed a strategic deal with UK's public services broadcaster, Channel 4 for managing media processing and centralised content operations using its flagship product, CLEAR Media ERP.

PFT will manage the following for Channel 4 - (1) media processing activities including ingest, content re-mediation, media management, content aggregation, quality assurance and processing functions within Channel 4's content workflow; (2) Online services including DRM, VoD transcoding, packaging & delivery, simulcast and live to VoD. PFT will be responsible for providing all the content for Channel 4's online presence, both on Channel 4's own 'All4' platform, as well as 3rd party platforms.

As a single software combining MAM capabilities with Work Order Management, CLEAR will enable Channel 4 to manage end-to-end media operations, including assets, resources, tasks and workflows. CLEAR's best-in-class task management framework will improve collaboration across all internal and external stakeholders, including Channel 4's Access services and Playout partners.

PFT also announced the launch of a Media Centre in the UK, which will act as the hub of centralised content operations for Channel 4. This new location will strengthen PFT's presence in the UK and enable them to offer extensive local support to Channel 4.

CLEAR has been deployed successfully on Cloud for the last eleven years. It automates the content supply chain, and currently manages 1.5 million hours of content across 220+ multi-cloud locations. CLEAR helps content creators enhance efficiencies, lower costs and realise new monetisation opportunities

Powered by Capital Market - Live News