TVS Srichakra launches premium tyres brand 'TVS Eurogrip'

TVS Srichakra announced the launch of the brand 'TVS Eurogrip' targeted at meeting the needs of the millennial customer. TVS Eurogrip is born out of extensive consumer research and significant investments in global R&D, design and technology platforms.

Under the TVS Eurogrip umbrella, the company is launching a portfolio of 19 premium tyres that include industry leading zero-degree steel belted radial tyres. These extreme performance tyres provide unmatched stability at high speeds and are rated to run at speeds upto 270kmph.

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