Adobe rolls out Creative Cloud innovations in India

Updates roll out will help creative people with desktop tools, training and a vibrant marketplace featuring services like Adobe Stock

In a move to enhance consumers' experience, global software major Adobe on Wednesday launched major updates to its flagship Creative Cloud tools and services in India and globally.

Targeting designers, photographers and filmmakers, the updates include new features in Adobe's flagship applications, performance enhancements across Creative Cloud (CC) and exciting updates to Adobe Stock – including deeper integration within CC – and the addition of an all-new premium collection of high-quality stock content.

"Although, the industry is going through unprecedented changes driven by mobile explosion, only 16% of marketers and business leaders in Asia Pacific have the workflows in place to deal with the scale of content production," Paul Robson, President, Adobe Asia Pacific, said in a statement.

"This release delivers the magic and improved workflow that unleashes creativity and helps organisations ultimately provide superb customer experience across channels," he added.

The updates roll out will help creative people with desktop tools, mobile applications, training and a vibrant marketplace featuring services like Adobe Stock.

"Many of the advancements to our Creative Cloud portfolio have been built in our own R&D labs such as Photoshop Match Font. These powerful enhancements will deliver tremendous value for our customers in India and across the globe," Kulmeet Bawa, Managing Director (Designate), South Asia, Adobe, told reporters here.

"We anticipate that new Creative Cloud capabilities like Content-Aware Crop in Photoshop and Character Animator Preview in After Effects CC, as well as Adobe Stock's deeper integration with CC portfolio will provide a major boost to the productivity of creative workers and organisations in India," Bawa added.

The main highlight of the update roll out includes Adobe stock integration into the CC with services including over 55 million royalty-free, high-quality photos, videos, illustrations and graphics as well as the following new capabilities.

The new One-Click Workflow feature lets users select an image or video on the Adobe Stock website and place it on their creative canvas with a single click.

An expanded In-app Purchase feature delivers an industry-first, one-click license capability, directly from Photoshop.

Some other desktop app capabilities and performance enhancements include Content-Aware Crop in Photoshop, which automatically fills in the gaps when you rotate or expand a canvas beyond the original image size.

Character Animator Preview in After Effects CC and the Virtual Reality (VR) features in Adobe Premiere Pro CC, including "field of view" mode for previewing content.

The company also modified its signature CreativeSync technology that ensures a user's files, fonts, design assets and settings instantly appear – giving a 10x performance – in their mobile to desktop workflow wherever they need them.

Updates to CC desktop apps are now available for download by Creative Cloud members as part of their membership at no additional cost.