'Attarintiki Daaredhi' to release Sep 27

Image
IANS Hyderabad
Last Updated : Sep 23 2013 | 7:46 PM IST

Following the leak of Pawan-Kalyan starrer Telugu action-drama "Attarintiki Daaredhi" online, its makers announced Monday that the film will hit the screens worldwide on Friday.

The 90-minute footage of the film was leaked online Sunday.

"We can't delay the release of the film any further. We don't want the audience to end up buying the pirated copy of the film, and therefore, have decided to release the film on Friday (Sep 27). I hope everybody watches the film in theatre," the film's producer B.V.S.N Prasad said at a press meet.

On Monday, police caught people selling pirated copies of the film for Rs.50 and raids were conducted in most CD shops across the state.

"I'm hoping that the audience will make it a big hit. Even though I'm devastated by the leak, I have confidence in the audience," Prasad said.

Directed by Trivikram, the film also features Samantha Ruth Prabhu, Pranitha, Boman Irani and Nadhiya in important roles.

Meanwhile, most of the films that were scheduled to release Friday have cleared the way for "Attarintiki Daaredhi".

"We won't be able to release 'DK Bose' if 'Attarintiki Daaredhi' releases now. We will lose some money. But, its ok as 'Attarintiki Daaredhi' producer has a lot at stake," wrote Anand Ranga, producer of "DK Bose", on Twitter.

"Attarintiki Daaredhi" was scheduled for an Aug 9 release but it was postponed to Oct 9 due to the ongoing political turmoil in the state.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Sep 23 2013 | 7:40 PM IST

Next Story