Beyonce's new fragrance about girl power

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IANS Los Angeles
Last Updated : Dec 22 2013 | 6:20 PM IST

Singer Beyonce Knowles will release her third fragrance, called Rise in February next year.

The scent is about girl power, reports eonline.com.

Explaining the concept of the fragrance, Marsha Brooks, vice president of global marketing for fragrances in the Coty Beauty division of Coty Inc., said: "The fragrance concept is about female empowerment and finding the inner strength that makes women so beautiful."

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First Published: Dec 22 2013 | 6:14 PM IST

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