San Juan, Nov 19 (IANS/EFE) Private equity firm Privateer Holdings has announced the creation of the "world's first global cannabis brand" in partnership with the family of late reggae icon Bob Marley.
"Marley Natural will offer premium cannabis products that honour the life and legacy of Bob Marley as well as his belief in the benefits of cannabis," Privateer said Tuesday.
Rohan Marley, one of Bob's sons, said the family decided to work with Privateer Holdings "because they understand and respect our father's legacy".
"My dad would be so happy to see people understanding the healing power of the herb," said Cedella Marley, Bob's daughter.
Privateer CEO Brendan Kennedy said the firm was "honoured to work with the Marley family to bring his voice to a professional, authentic and modern brand that will be a defining first in the cannabis industry".
Bob Marley, who was only 36 when he died of cancer in 1981, practised the Rastafarian faith, which regards marijuana as a sacrament.
--IANS/EFE
ab/rd
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app