Known for Telugu films such as "Sontha Ooru" and "Oka Romantic Crime Katha", director Sunil Kumar Reddy always prefers working with new and not so popular faces because he believes in moving audiences with his characters.
"You don't see an actor in a film but the character he or she is enacting. I always believe that the real hero of a film is the character," Reddy told IANS.
"I like to move audiences with my characters but not by using a popular face of a hero. The purpose of a character is killed when it's merely traded for a popular face.
"Only when a film has strong characters, can audiences take back home the memories of living with that character for a few hours," he added.
Reddy, who is currently working on his new film "Waiting for You" about pre-marital pregnancy, has roped in a new face for the lead role.
"The story is inspired by events. I met a girl recently who narrated this story about issues dealing with pre-marital pregnancy and the moral policing one faces from society. It's a story that calls for performance but not for popularity of a star," he said.
However, Reddy is not against casting popular actors, if needed.
"I don't have a rule to not work with stars. I will when I have to work with a popular actor. I will wait and find a suitable actor if ever I need to work with one," he added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
