The Shahrukh Khan-Deepika Padukone starrer "Chennai Express" has become a huge hit in Karachi.
The Rohit Shetty directorial movie eclipsed all other releases on Eid day by a big margin in Pakistan, the Dawn newspaper reported Thursday.
"Being Pakistanis, we like to promote our films. Therefore, we ran 'Ishq Khuda' for two days but it didn't attract sufficient audiences," said Aziz Khan, general manager of Capri cinema.
"On the other hand, 'Chennai Express' is doing a roaring business from the first show."
Anita Kenneth, head of marketing at Atrium Cinema, added: "From day one ... 'Chennai Express' has been sold out."
"It's a typical Rohit Shetty comedy and masala movie. Then, of course, the glamorous Deepika Padukone is in the movie."
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app