China's box office revenue to top world in 2017

China's box office revenue is anticipated to surpass the US in 2017 and claim the title of the world's largest, said a report by international accounting firm PwC on Sunday.

The report by PricewaterCoopers (PwC) forecasts that China's box office revenue will hit $10.3 billion in 2017, while the US is expected to ring up $10.14 billion, Xinhua news agency reported.

With a compounded average annual growth of 19.1 per cent, China's box office takings are expected to hit $15.08 billion by 2020, the report said.

The report estimates a whopping $49.3 billion of box office earnings across the globe in 2020, with nearly a third of it to be generated in China.

Jiang Xiaoping, a PwC China partner, said the robust expansion of China's film industry is driving the global development.

According to predictions, revenue from advertising in the Chinese film industry will exceed $161 million by 2020, and the average ticket price will climb to $6.04 from $5.44 currently.

--IANS

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