Textile designer and jamdani weave exponent Gaurang Shah has given a handloom makeover to age-old chiffon -- the elegant, sheer silk fabric, with a soft drape, stretch, and shimmering appearance -- to appeal to modern-day fashionistas' evening dresses, bridal wear as well as costume design wish.
The task wasn't easy as Shah struggled for a long period to recreate chiffon on the handloom.
"After umpteen trials and experimentation, a 20 denier pure silk yarn was twisted in 3 ply and 2 ply with alternate twists, and then woven by handloom weavers in the interiors of India to create the textured and wrinkled chiffons, crafted to a 50-gram textile," Gaurang said while announcing the arrival of handloom chiffons in his stores.
Revealing the elements of his new chiffon in handlooms creations, Shah said it is a beginning of 'Handloom Chiffon', breaking away from its symbolic past.
"We have given the manifestation of the fashionable chiffon a bold spin by fusing several dyeing and printing surface techniques from textile clusters across India. The result is a collection of playful silken rendition of the modern day maharani and it was worth the wait as it spun out of our looms," he said.
"We want women to wear and experience a whole new chiffon and not the same old chiffon," he added.
--IANS
nv/rb/bg
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
