A music video dedicated to Prime Minister Narendra Modi's "Swachh Bharat Abhiyan" (Clean India Campaign) has crossed one million hits on YouTube.
Produced and sung by Ravindra Singh, managing director of R-Vision India, the video, titled "Ek Bharat Shreshtha Bharat", lays emphasis on making the country a clean place for its people.
"We have tried to insert the vision and thoughts of our prime minister in this music video," Singh told mediapersons here.
The lyrics are by Rani Malik and the music is composed by the trio Manek-Satya-Afsar. The video has been directed by Rajeev Khandelwal.
Several celebrities like superstar Amitabh Bachchan and actors Salman Khan and Hrithik Roshan from the film industry have already joined the campaign.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app