Elemental India wins G-Shock Wacken Metal Battle 2016

Bhopal-based death metal band Elemental won the G-Shock Wacken Metal Battle 2016 at the recently held Bangalore Open Air (BOA).

G-Shock India presented the winning band a cash price of Rs 100,000 and an opportunity to perform at the Wacken Open Air festival in Germany next month.

In its pursuit to hunt for the best of heavy metal in the country, G-Shock Wacken Metal Battle has travelled to heavy metal-loving cities like Guwahati, Kolkata, Bengaluru, Mumbai, Chennai, Pune and Hyderabad.

"G-Shock Wacken Metal Battle is one of the best platforms to perform for any metal band. The competition was tough and intense and winning such an honourable feat is a feeling of great prestige for all of us," the four-piece band Elemental jointly said in a statement issued by the contest's organiser.

Sachin Sharma, Assistant General Manager, Marketing, Casio India -- who handed over the winning cheque to Elemental -- said: "India has a growing metal music fan base, and internationally acclaimed heavy metal bands are looking towards the country as a wonderful destination to perform.

"By this association, we were looking to leverage the synergy between the brand and the audience and we did achieve that while promoting the metal culture of the country on a global platform."

This year's edition of the BOA featured Polish death metal band Vader, Canadian band Skull Fist and Egyptian-American band Nader Sadek.

--IANS

ank/rb/vt