Making birthday greetings on Facebook even more impersonal, the social networking giant has rolled out a feature that allows a user to wish "Happy Birthday" just by texting '1' from a smartphone.
The new feature works for those who have Facebook notifications pushed to their text messaging programmes, Tech Times reported.
The feature is part of Facebook's SMS notification functionality, which allows users to interact with friends through text messages.
So with this feature, you receive a message that one of your Facebook friends is having a birthday today.
And to leave a "happy birthday" message on their wall, all you have to do is reply with a text that says "1".
While the feature makes wishing your friends on their birthdays easier, it risks conveying your feelings in a very impersonal manner.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
