Since the inception of its clothing line Sustain, Good Earth is all set to make its debut at Lakme Fashion Week (LFW) 2018 after a decade with the launch of its couture collection titled "The Miniaturist".
At the show, the audience will have an experience of being immersed in the history, nuances and creation of gold and silver embellishments in the form of Gota, said a statement.
Like a master miniaturist creates a world of wonder through the finest delicate strokes of his brush, designer Namrata Rathi has created the most exquisite patterns in minute detail that can best be appreciated when seen up close, just as with miniatures.
A priceless tradition, fine Gota work needs to be sustained through sensitive design intervention and presented to a discerning audience. Good Earth showcases this amazing craft legacy that is dying out due to a lack of understanding and patronage.
Each item of clothing carries the combined imagination of the designer and the artisans who have, in partnership, created works of art, reminiscent of wedding wardrobes of a century ago.
The artisans were excited to be challenged to work on intricate patterns that required their skills and unique knowledge with no pressure of volume work.
The collection epitomizes slow fashion and is limited to just 27 ensembles that have been created over time where each piece is original and unique.
--IANS
nv/sed
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
