Brazilian flip-flop brand Havaianas will launch its first store here Sep 30.
The first permanent Havaianas store will be in Times Square, read a statement.
The compact 350 square foot store will feature flip flops with bright and colourful touches.
An "Embellish Your Own Havaianas" section will allow customers to individualise their sandals with pins and charms.
Established in 1962, the flip flops are available in countries like China, France, India and Italy.