HMD Global, the Finnish company which sells Nokia brand of phones, on Thursday announced it is bringing the iconic snake game to Facebook's camera Augmented Reality (AR) platform.
"The world-famous game snaked its way back into people's hearts at the Mobile World Congress (MWC) in 2017, when we announced Snake for Facebook Messenger," said Pekka Rantala, Chief Marketing Officer and Executive Vice President of HMD Global.
The addictive premise of the game remains the same, but with a fun AR twist, users can now become the apple munching snakes, the company said in a statement.
"Now we launch an even more immersive experience to fans by allowing them to be the snake itself and eat the apples with filters available on Facebook camera - here at HMD Global we are bringing the much-loved gaming icon to a new AR era," Rantala added.
The classic game comes with "Snake Mask" and "Snake Real World" filters for the new generation of fans.
The camera effect can be accessed via the Facebook camera and is universally available, not just to Nokia smartphones. The game is available on both Android and iOS platforms.
--IANS
ksc/na/sed
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app