'Kaanchi' embraces advanced 3D sound technology

Filmmaker Subhash Ghai has used revolutionary Auro 11.1 3D sound for his forthcoming directorial venture "Kaanchi". He says he is "blown away" by its effect.

"I am just blown away with the new sound technology of Auro 3D 11.1, which has sound waves coming from all directions. I can't think of releasing 'Kaanchi' without this magnum sound technology in theatres," Ghai said in a statement Friday.

He believes it suits the "canvas of locales in the first half and complexities of sound in the second half" in the film and that the technology will enhance the overall effect.

"You will have to wait and watch to experience it," said Ghai, who has cast Mishti and actor Kartik Tiwari in the lead roles.

With sound reproduction closest to natural hearing, Auro 3D 11.1 aims at giving the audience immersive experience. The technology produces maximum immersive sound through minimum speakers and amplifiers.

Wilfried Van Baelen, inventor and CEO, Auro Technologies said: "Auro 11.1 incorporates a unique height and overhead channel which allow for natural lifelike sound with sound waves coming from every direction, just like they do in real life."

"We are happy to associate and launch the technology in Bollywood with visionary filmmaker like Subhash Ghai," Baelen added.