Designer Karl Lagerfeld says his new line of sunglasses help camouflage "ugly faces".
The Chanel designer is famed for wearing his trademark dark glasses at all times. He hopes to offer customers the same experience with his new range of frames, which he believes can make average looking people attractive.
The designer has released a teaser of his eyewear's upcoming ad campaign, featuring Dutch model Saskia de Brauw, renowned for her androgynous looks, and Spanish model Jon Kortajarena, reports contactmusic.com.
The video shows creative director Lagerfeld get behind camera to shoot the duo and offer a few pearls of wisdom about the benefits of sunglasses.
"They balance ugly faces and they make beautiful faces more beautiful," he said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app